Newspaper Ads, Classifieds, Matrimonial Ads, Job Ads, Business Ads…
Newspaper advertising is one of the most common ways to advertise.
Newspaper advertising usually provides advantages of greater market
share in many locations.
Newspaper advertising comes in two major division: Display or
classified. Newspaper ads considered display ads are those that span
multiple columns horizontally and often include graphics and borders.
Classified newspaper advertising is in-column advertising that follows
the natural flow of the column down the page vertically.
Classified advertising is usually the cheapest option for most
people and appeals to those who are after a certain market. For example,
those seeking to rent an apartment, find a job, or buy a pet typically
may use classified ads to aid in their searching. Although not
traditional to classified ads, many publications offer small graphics
and borders with classified ads. Classified ads are usually found in a
Display ads are generally higher profile ads that take up, in many cases, significant portions of the page. Typically, display ads may take up an eighth, quarter, half or full page. In some cases, the ad may take up two facing pages, those these ads are rare in newspaper advertising simply because of the cost. Display ads may either be in color or black and white, with the color option costing more. Display ads can be found throughout the paper.